To Unlock Data for Contextual Personalization, the Agentic Marketing Platform has been Launched by Simon AI

Simon AI, formerly known as Simon Data, has unveiled the Simon AI™ Agentic Marketing Platform, designed to help enterprise and fast-growing brands move beyond the limitations that have long slowed personalization. The platform introduces AI-driven agents that translate business goals into adaptive campaigns, using live customer and contextual data to improve conversions, increase customer lifetime value, and deliver measurable growth.

For years, personalization has required weeks or even months to execute, creating a painful trade-off for marketers: pursue volume at the expense of performance, or push for deeper personalization and lose scale. Simon AI removes that compromise. Its agents detect signals, prepare data, and automate micro-segmentation directly into engagement channels, allowing campaigns to launch quickly and adapt in real time.

Jason Davis, co-founder and CEO of Simon AI, called this shift one of the most significant changes to marketing since the rise of SaaS and cloud computing. “Until now, marketers faced a trade-off — launch more campaigns and watch performance decline, or prioritize personalization and lose volume. With Simon AI, that trade-off ends,” he said.

The platform addresses the core challenges that have held back true personalization: inaccessible data, execution delays, lack of contextual signals, and limited use of AI in solving complex marketing bottlenecks. By combining a goal-based workflow, agents that automate execution, and a composable CDP that operates directly in a brand’s cloud environment, Simon AI enables marketers to connect strategy with execution seamlessly.

At the heart of the platform is the Personalization Studio, which allows teams to set business goals in plain language and translate them into adaptive campaigns guided by reusable playbooks. Campaigns evolve continuously as AI surfaces new attributes and moments, such as behavioral triggers or real-world events, and then orchestrates execution across channels without delay. This model of “Agentic Marketing” positions AI agents as integral members of the marketing team, handling data complexity and workflow orchestration while marketers focus on strategy, creative, and customer engagement.

Early adopters of Simon AI have reported significant improvements, from faster execution of contextually relevant campaigns to higher conversion rates and material revenue growth. The company has also rebranded from Simon Data to Simon AI, a change that reflects its transformation into an AI-first company focused on embedding agentic intelligence into every stage of marketing.

Simon AI positions itself as the new standard for personalization at scale, empowering even lean marketing teams to act on exponentially more signals and deliver customer experiences that are faster, smarter, and more relevant.