Marketers Can Now Access Ai-Powered Brand Suitability Insights To Find Creators That Are The Most Suitable For Their Brands
Later, the global leader in powering the creator economy and social commerce, has announced the launch of its AI-Powered Brand Suitability Insights, an enterprise-ready solution designed to help marketers evaluate creators with greater clarity, confidence, and speed. In today’s landscape, a brand’s reputation is one of its most valuable assets, built through carefully curated campaigns and trusted collaborations. Protecting that equity means fully understanding both sides of every creator partnership-identifying potential risks while also validating growth opportunities. While most brand safety tools stop at risk detection, Later goes a step further, enabling marketers to see both the risks and which creators are most likely to deliver strong performance.
Brand Suitability Insights has been designed to meet the scale and rigor required by enterprise brands. By combining campaign context with AI-driven analysis of publicly available creator data, it generates a single, evidence-based report that not only highlights risks but also identifies creators with the greatest likelihood of delivering ROI. This clarity empowers marketers to move forward with confidence, knowing partnerships are safeguarded and positioned for growth. According to Scott Sutton, CEO of Later, the solution ensures marketers never have to choose between protecting brand reputation and achieving performance, offering an AI-powered evaluation that aligns creators with brand values while driving measurable results.
The feature is built to give teams a clear view of the whole creator, combining brand suitability scoring, risk evaluation, and performance intelligence into one unified framework. It examines factors across 12 categories-from misinformation to brand conflicts—while also surfacing the upside potential of partnerships. Unlike fragmented or generic tools that stop at red flags, Later’s approach ties insights directly to campaign context and performance benchmarks, ensuring that recommendations are rooted in both safety and growth potential. Phoebe Maclachlan, Chief Customer Officer at Later, emphasized that the solution reduces the risks of mismatched partnerships while unlocking the value of the right ones, giving marketing teams the confidence to grow with impact.
By grounding analysis in transparent data sources and campaign relevance, Brand Suitability Insights provides both protection and performance guidance. It reflects Later’s recognition that creator partnerships must be evaluated holistically, balancing opportunity with potential risk, and ensuring brand values are upheld authentically. This launch marks the first step in Later’s broader AI strategy, which will continue to expand with solutions designed to deliver clarity, confidence, and measurable outcomes for marketers and creators worldwide.
Later is the global leader in creator economy and social commerce solutions, offering an integrated platform that streamlines workflows across creator discovery, affiliate marketing, content scheduling, and ROI measurement. Trusted by leading brands including Kylie Cosmetics, ESPN, Crumbl, and YouTube, and known for pioneering Link in Bio, Later combines proprietary insights with deep platform integrations to drive audience growth, engagement, and revenue.
