A new AI-generated advertising campaign by Palo Alto Networks showcases the capabilities of secure innovation
Palo Alto Networks, the global leader in cybersecurity, has unveiled its latest advertising campaign created entirely through an AI-powered process that redefines how modern marketing is executed. By adopting advanced AI technologies, the company was able to accelerate the creative lifecycle from concept to launch, cutting both time and costs dramatically compared to traditional methods. The campaign is built around a ten-part series of ads featuring historic innovators such as Benjamin Franklin, Marie Curie, and Leonardo da Vinci, whose groundbreaking discoveries shaped new industries. These AI-generated ads are currently running across major outlets including CNBC, The Wall Street Journal, Forbes, and Fortune, as well as on YouTube and LinkedIn as part of a multi-quarter, extended reach brand campaign.
Using tools like Google Veo, Gemini, and Artlist, the in-house marketing team collaborated with AI as a creative partner to generate ideas, write copy, and produce visuals, eliminating the need for costly photoshoots, video production, or external agencies. AI also played a role in testing and predicting the campaign’s effectiveness before final production. By analyzing scripts and storyboards, AI models evaluated emotional resonance and audience engagement potential, enabling refinements that optimized performance before launch. The result was a data-driven campaign built to maximize impact from the start.
What once required nearly nine months of work per major campaign was reduced to just one week per video, while production costs fell from tens of millions of dollars to under $1,000 per ad. Internal hours required to deliver the campaign dropped by a factor of 20 compared to previous approaches, underscoring the scale of efficiency unlocked through AI.
Kelly Waldher, Chief Marketing Officer at Palo Alto Networks, emphasized that the company is embracing the AI revolution as both a storytelling tool and an industry benchmark for marketing speed, engagement, and cost-effectiveness. By integrating AI into every stage of the process, the company not only accelerates its own narrative but also demonstrates to customers how AI can be securely leveraged to drive business transformation.
This marketing transformation parallels the broader journey of Palo Alto Networks’ customers as they adopt AI across their businesses. The company highlights the importance of security in this new era, pointing to its Prisma® AIRS™ platform, designed to protect data, models, applications, and AI agents throughout the AI lifecycle. As organizations embrace AI innovation, Palo Alto Networks positions itself as the partner that ensures adoption is both fearless and secure, enabling businesses to unlock AI’s full potential while safeguarding trust.
