Infolinks Taps Former Illuma CRO Kevin McElroy to Accelerate Premium Media Growth

Infolinks Media, a leading advertising marketplace known for its curated proprietary placements, has announced the appointment of Kevin McElroy as its new Chief Revenue Officer (CRO). In his role, McElroy will focus on strengthening relationships with agencies and advertisers, while propelling the company’s growth as a top-tier provider in the premium programmatic advertising space.

With over 20 years of leadership experience in advertising and technology, McElroy brings a wealth of expertise to the position. He most recently served as CRO at Illuma Technology, a pioneer in contextual AI and moment-based targeting. During his time there, he played a key role in expanding privacy-first, cookie-free targeting capabilities in the U.S. market. Before that, he was Senior Vice President at Grapeshot, where he helped scale contextual targeting solutions and drove significant adoption among agencies. Based in New York, McElroy is recognized for his success in building and scaling high-performance revenue teams, enhancing platform integrations, and cultivating impactful agency relationships.

Bob Regular, CEO of Infolinks Media, welcomed McElroy to the leadership team, highlighting his track record of delivering data-driven media solutions at scale. Regular emphasized that McElroy’s experience aligns perfectly with Infolinks’ proprietary offerings and its vision for growth. As Infolinks continues to expand its inventory of premium placements and deepen its unique data capabilities, McElroy is expected to be instrumental in driving superior outcomes for advertising partners.

In this new capacity, McElroy will be responsible for guiding Infolinks’ global revenue initiatives, overseeing sales, partnerships, and client success operations. His appointment comes at a significant time as the company enhances its suite of proprietary data and introduces new, high-impact ad formats engineered to capture audience attention and deliver measurable results.

Expressing enthusiasm about his new role, McElroy shared his excitement in joining Infolinks during a transformative phase. He noted that the company’s commitment to transparency, performance, and efficiency through exclusive proprietary placements aligns with what the modern advertising ecosystem demands. He looks forward to collaborating with the team to further amplify growth and create value for both advertisers and publishers.

Infolinks Media stands out as a premium direct advertising marketplace offering exclusive access to curated proprietary ad placements and differentiated data. Leveraging its AI-powered Smart Algorithm™, the platform enables advertisers to tap into an optimal mix of ad units that deliver high-performing, sustainable returns on ad spend. With over 25,000 premium publishing partners in its exclusive network, Infolinks ensures brands consistently exceed performance goals across display, video, and connected TV (CTV) channels.