MarketFully Introduces AI-Driven Adaptive Creation for Seamless Multilingual Campaigns

Key Content, part of the MarketFully family, today introduced Adaptive Creation, an AI-driven technology within the MarketFully.AI platform that empowers marketing teams to produce high-performing, multilingual content quickly and at scale.

Adaptive Creation merges the speed and efficiency of artificial intelligence with the editorial precision of native-language experts, providing marketers with a streamlined approach to generate diverse marketing assets—including blogs, advertisements, press releases, and SEO-focused articles—tailored for multiple languages and international markets. By combining AI capabilities with human-informed editorial oversight, the platform ensures content is not only linguistically precise but also aligned with brand voice, optimized for SEO, and culturally relevant.

“Producing content natively within each target market drives stronger engagement and boosts SEO performance, delivering campaigns with higher credibility,” said Evan Kramer, CEO of MarketFully. “CMOs face increasing pressure to generate more content for more markets, and Adaptive Creation allows them to scale multilingual content efficiently without compromising quality.”

The solution is designed to address the most challenging aspects of multilingual content production. It preserves brand voice, maintains tone and style, leverages native editorial review for cultural accuracy, and supports collaborative workflows such as co-editing, commenting, and structured workspace management. This approach enables marketing teams to work rapidly while maintaining high standards of quality and cultural authenticity.

Kaj Malinowski, Vice President of Product Management at MarketFully, added, “Marketing teams need to move fast without sacrificing quality or cultural relevance. Adaptive Creation empowers them to produce highly relevant content across languages, markets, channels, and formats at scale.”

Adaptive Creation complements MotionPoint’s Adaptive Translation and Adaptive Transcreation technologies within the broader MarketFully InContent Marketing™ solution. Together, these tools provide a unified platform for creating, adapting, and scaling content that is InLanguage, InCulture, and InMarket. With this comprehensive offering, MarketFully now supports all stages of content adaptation—from translation to transcreation to original content creation—giving marketers the flexibility to apply the right strategy for each campaign.

This launch positions Adaptive Creation as a transformative solution for global marketing teams seeking speed, scalability, and consistent brand messaging across diverse markets.