An advertising campaign for the upcoming football season is being created by Farm Rich

Football season is in full swing, and Farm Rich is bringing bold flavors and personality to game day with its latest campaign, “Now We’re Cookin’.” Inspired by the playful spirit of retro daytime talk shows, the campaign adds humor and drama to snacking moments, making every bite feel like a showstopper.

The new TV and digital ads feature vibrant studio sets with cozy couches, dramatic lighting, and a lively audience, where families and couples face hilarious “Snackerventions” and snack-inspired surprises. Among the spots are FARM RICH FAM :30 and HALF TRUTHS :15 segments, each closing with a simple truth: Farm Rich belongs on the table.

Launching alongside the kickoff of college football, the campaign will run throughout the season across SEC Network, SiriusXM SEC Radio, and major digital platforms including Facebook, Instagram, and YouTube. Farm Rich will also hit the road with activations at SEC rivalry games, giving fans fresh snacks, giveaways, and a chance to join in the fun with an air fryer toss challenge at the SEC Championship in Atlanta.

Kelly Rabinowitz, Director of Marketing at Farm Rich, explained the goal of the campaign: “We wanted to put a fun spin on game day snacking. Whether you’re hosting friends or just looking for something crispy and cheesy, Farm Rich makes sure your snack game is on point.”

Visually, the campaign breaks away from the standard snack category look. Its retro-inspired sets, with bold greens and warm lighting, stand apart from the familiar sea of red packaging. This unique style underlines Farm Rich’s commitment to delivering not only great flavor but also personality and energy that make snack time memorable. By blending nostalgia with modern creativity, the brand redefines frozen snacks as more than convenient—they’re craveable, fun, and full of character.

Farm Rich, a division of Rich Products, is headquartered in St. Simons Island, Georgia, and is known nationwide for its wide range of frozen snacks made with quality ingredients.