Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This creates poorly executed marketing strategies and drives away customers, begging the question – are brands sitting on an untapped opportunity, or are Read More
Businesses that want to stay competitive in this day and age need to create a digital marketing strategy. As much as 75% of marketers increased their company’s credibility and trust with digital marketing tactics. But not everyone has the means or proper knowledge required for a good digital marketing strategy, Read More
Minimize duplicate content on enterprise-level sites. Here are 7 tips for using dynamic, technical, and copy-based scaling strategies. Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which results in search engines like Google Read More
If you are active on LinkedIn, chances are you want to improve your lead generation efforts. LinkedIn can provide powerful options for obtaining more leads and driving future conversions – if you build and implement an effective strategy. Here are some tips for your firm’s paid and organic LinkedIn efforts Read More
With the elimination of cookies – Karl Johns (senior platforms expert, Infobip UK) takes a deep dive into how the right communications technology partner empowers digital marketing agencies to innovate and drive revenue. Constant disruption and innovation within the customer engagement space, creating impactful experiences for clients, and choosing between multiple Read More
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field. There are massive changes on the horizon for marketing agencies, specifically concerning digital advertising. Due to the pandemic, streaming media advertising such as Read More
Every sale starts with a potential client, and every potential client starts as a lead. But B2B leads won’t progress through your sales funnel if you aren’t targeting the right prospects. The Content Marketing Institute has found that 85% of marketers say quality lead generation is their most Read More
Whether you’re running a small business or working as an independent contractor, you’ll want to find ways of putting yourself out there in a positive way to let people know about what you have to offer. A solid marketing campaign can make a world of difference when it Read More
The search engine optimization game used to revolve around keywords. SEO has come a long way since then – but does that mean you should abandon keywords? In the early days of search engine optimization (SEO), keywords were everything. Many search engines including Google relied heavily on matching keywords and phrases Read More
In 2022, brand visibility is everything. After all, if consumers aren’t aware of your products or services, you can’t expect much success. The internet is a powerful tool, and if used correctly, can help cement your mark in your field and get people talking about your brand. To do Read More
© 2023, The Martech.info . All rights reserved