Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. Read More Read More
Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. Read MoreRead More
Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to Read More
While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video engine. So it made sense for creators to set up their own channels and to have Read More
It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their Read More
According to Finder, 26% of Brits plan to continue to work from home permanently or occasionally after lockdown. Even tech giants like Google, Twitter, and Microsoft have implemented remote working into their long term operations. It seems like working from home is here to stay. Read MoreRead More
Is email marketing dead? The question often pops up every few years, and we scratch our heads to find answers. Think of the time when the first television was introduced to the world, the radio and theatre companies thought their businesses were gone for good. However, despite the boom in Read More
Are you looking for ways to grow your blog? Your blog’s success will depend on two main factors: getting more traffic and creating engagement. Today, a major contender in content marketing is the video format. In fact, it’s unarguable that video content is the most consumed content type Read More
One of the technological advancements that have been developing for the past decade is Artificial Intelligence (AI), and it continues to change the digital marketing game. Although there are technical advancements, making AI powerful now are the trends that will most likely emerge in the future. Artificial Intelligence is such Read More
According to Dentsu’s Ad Spend Report 2021, the UK is expected to show the second-highest growth rate of ad spend around the world this year. While many brands paused their advertising budget in reaction to Covid-19 and the first lockdown, rapid recovery is now the priority and scaling up search Read More
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