Social media is often praised as an amazing marketing channel for small businesses, but the truth is, for corporations, it might be even more important. Think about your preferred channel of communication with companies: it’s either email or social media. Read MoreRead More
Digital is the new normal. Now more than ever, people produce and consume vast amounts of digital content on a daily basis. The constant stream of content to users across the globe can make it overwhelming for both producers and consumers alike. Still, providing content via digital platforms is a Read More
Back in 2014, YouTube represented only 28 percent of all internet searches. Today, with more than 2 billion active users, it is one of the largest search engines and the second most popular social networking sites. This clearly shows how powerful videos have become over the years. There’s no doubt that for Read More
Google does enormous updates and changes its algorithm. Most of the time, many websites suffer very badly with frequent updates by Google and there is a high dip in ranking and loss in traffic. There are more than 200 ranking factors that decode Google ranking and the overall experience of your Read More
Ah, the good ole’ Facebook algorithm. It’s an enigma wrapped in a riddle, shrouded in perpetual change. If you’re like most businesses trying to maximize their social media marketing efforts, understanding how Facebook updates work can feel like an uphill battle. That’s why we’ve compiled a Read More
Since inception, social media has been in constant change. Algorithms for organic reach in marketing have nearly disappeared, new platforms have arisen, old platforms have lost user attention, and more. What’s ahead for social media marketing in 2020 – we’ve got stats, facts, predictions, and strategies we think are worth Read More
Marketing automation isn’t a thing of the future it’s very much a part of the here and now for small and midsized businesses (SMBs) across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and Read More
(Reuters) – Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue Read More
Picking up where we left off in the previous Modern Marketing blog, today we’re talking about two of the most common terms in a marketers vocabulary: lead generation and scale. In this blog we’ll dive into modern approaches for lead gen, the roles both sales and marketing play Read More
Today, without proper knowledge, one can struggle to differentiate marketing from advanced technology. Although, it did not start like this. Marketing as we know it was down to sellers trying to inform buyers what they have for sale. Nowadays, what, how, when, and where a buyer is going to make Read More
© 2023, The Martech.info . All rights reserved