Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced a new integration with Convertr, the global Lead Management Operating System, to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified Read More
Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More
MoEngage, a leading customer engagement platform, is thrilled to announce its recognition as a “Customers’ Choice” vendor in the latest Gartner Peer Insights(™) Voice of the Customer: Multichannel Marketing Hubs report, with 92% of reviewers willing to recommend the company (As of January 2025 out of 36 reviews). This is the second time Read More
Marchex, which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announced that Marchex’s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion builds on Marchex’s prior partnership announcement, bringing Marketing Edge’s proven call Read More
Hexrate is a next‑generation social media growth platform that empowers digital brands, influencers, and small businesses to expand their Instagram presence — ethically, authentically, and effectively. Founded by a team of Instagram growth experts, Hexrate com combines advanced AI‑driven targeting with human‑powered strategies to deliver real engagement and Read More
Recently acquired by Validity, Litmus from Validity released its 2025 State of Email report, revealing how marketers are adapting to today’s complex marketing landscape based on responses from hundreds of global email marketers. As email marketers navigate frequent mailbox provider updates, advancements in technology, complex privacy regulations and shifting consumer Read More
Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry challenges and demands. Announced at Rakuten Optimism 2025, these new solutions provide publishers with enhanced data transparency, help advertisers remain brand-safe and compliant, and bridge the gap between creator and affiliate Read More
Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new ways to scale the impact of CTV ads. This month, we’re focused on helping marketers get more from Read More
Cision, a global leader in consumer and media intelligence, today announced the launch of a powerful new suite of AI-driven capabilities in CisionOne its award-winning global platform for PR and communications professionals. At a time when 81% of PR professionals report mounting pressure to achieve more with fewer resources (2025 Cision x Read More
Oktopost, the leading platform for B2B social media management, employee advocacy, marketing intelligence, and social listening, today unveiled the findings of its latest research, revealing how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing. Based on a survey of over 770 full-time B2B Read More
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