Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative, and performance marketing. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia. Read More
Intellimize, marketing’s most intelligent website conversion, and dynamic personalization platform, today unveiled many new capabilities to provide greater scale, speed, and agility for leaner marketing teams. As marketers are squeezed to deliver more performance, we’ve made it easier for them to do more with less. Our latest enhancements Read More
The Pedowitz Group LLC, a leading digital consulting firm, today announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. Founded in 2006, BizMark is a three-time winner of the Association of National Advertisers’ Small B2B Agency of Read More
mParticle, a leader in customer data infrastructure, today announced it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily build and deploy models across the mParticle partner ecosystem with 300+ API integrations to improve decision making, segmentation, and personalization. Benefits of the combined Read More
Algolia, the leading API-First Platform for Search & Discovery, today unveiled a new Merchandising Suite that will transform the way merchandisers can design and execute differentiated merchandising based on real-time signals, product availability, and promotional strategy. This suite provides significant time and costs savings as well as massive scalability, especially Read More
Storyblok, the content management system (CMS) category leader for 2022 that empowers both developers and content teams to create better content experiences across all digital channels, today announced the launch of its all-new CMS. Storyblok V2 includes a fresh user interface complete with an all-new design experience, collaboration tools, and an Read More
Site Impact joins forces with Mendez Media Marketing & Databyrd software, to become one of the country’s leading multi-channel digital marketing solutions. Site Impact, a leading multi-channel solutions company, announces the acquisition of California-based digital media marketing agency, Mendez Media Marketing, Inc. and sister software company, Databyrd. This is Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize Read More
Ascensus – whose technology and expertise helps millions of people save for retirement, education, and healthcare -announced the launch of their “Get There” marketing and advertising campaign focused on enhancing brand awareness and driving preference and demand for Ascensus and Ascensus-supported products and services. The campaign takes an integrated marketing approach Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that the Business Intelligence Group named the AIQ CX Hub Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor products help to solve the challenges organizations have connecting and Read More
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