MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This combination significantly expands MobileAction’s capabilities and offerings, enabling the company to support app developers Read More
At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their Read More
EWR Digital, a leading digital marketing agency, has introduced a Structured Data Schema Markup Service as part of its Enterprise SEO solutions. This innovative service is designed to enhance search engine visibility for industry leaders and leading product-focused brands, ensuring they stay ahead in today’s competitive online landscape. Structured Read More
Trivver, a Florida-based Augmented Reality and AI tech company and Niantic 8th Wall, the leading WebAR platform for agencies, brands, and developers known for driving the evolution of spatial computing, today announced a partnership that will combine Trivver’s cutting-edge 3D data analytics capabilities with 8th Wall’s industry-leading WebAR Read More
Independent research firm reports that 6sense is a Leader that “differentiates on advanced analytics, deep insights, and robust engagement” for modern B2B marketing teams. 6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced that it has been named Read More
Shirofune, the leading digital advertising automation management tool, today announced an enhanced Improvement Suggestion feature that proposes optimal keyword and search query settings for Amazon Ads. Shirofune’s Improvement Suggestion identifies keywords and search queries that increase costs without delivering the desired results, automatically listing those that need to be Read More
RAVER Inc. (raver.ai) announces the launch of its groundbreaking AI-powered marketing platform. Leveraging cutting-edge artificial intelligence technology, the platform seamlessly integrates social media accounts and offers users unparalleled capabilities in quickly generating captivating images and compelling content. Effective social media marketing is essential for businesses to stay competitive and Read More
Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
Today, Insightly, the modern, affordable CRM teams love, reveals its top takeaways from 2023 and predictions for the 2024 MarTech stack. In partnership with Ascend2, the report, The Future of MarTech 2024, surveyed over 300 marketing professionals from small to mid-size businesses for deeper insights, which revealed that integration, data analysis, and cost considerations Read More
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