Today marks the official public launch of MACADOO, a full-service, Online Marketing, Advertising, and Communications agency and resource designed for The People, reports Joelle Joseph Sayed, Chief Brand Officer of MACADOO. A digital platform, MACADOO is proud to develop, build, and grow brands, without astronomical agency fees, and without bias. Read More
Moz, a leader in search engine optimization technology, today announced the launch of its Competitive Research Suite with Keyword Gap, a new tool that surfaces competitors’ top keywords and pieces of content. The tool works alongside the previously-announced True Competitor tool and is now out of beta. Keyword Gap will Read More
LTK, the largest global influencer marketing platform, is launching its new self-serve solution that enables brands of all sizes to directly build, manage and scale their influencer marketing plans across publishing platforms, including the LTK shopping app. LTK Connect provides an efficient end-to-end solution for brands to create and manage Read More
Appdetex, a brand protection leader, today announced additional website detection and domain registration capabilities to eliminate brand abuse across the modern digital universe. With these capabilities, Appdetex can trace and enforce even more illicit use of intellectual property within all digital channels including mobile apps, social media, websites, marketplaces, and Read More
Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More
EIQ BrandLab, the full-service strategic marketing and creative agency operated by EnsembleIQ for the global business-to-business market, today announces it has won seven prestigious AVA Digital Awards for digital excellence. The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, Read More
Detroit- and Chicago-based Firms Join Together to Serve as Nimble, Fully Integrated Growth Adviser to Benefit Enterprise and Emerging Brands Fusion92, an award-winning marketing innovation company, announced it has acquired DP+, Michigan’s largest independently owned marketing agency, to further expand Fusion92’s capabilities, technology, and expertise in delivering best-in-class Read More
Hacktag Inc. today announced the immediate availability of its revolutionary artificial intelligence-based content creation platform. Hacktag allows content creators to generate articles, blogs, and similar material the easiest way possible – with a few mouse clicks. The innovative Hacktag platform eliminates hours of conventional writing and researching, and its proprietary advanced Read More
ActionIQ, the leading Enterprise Customer Data Platform (CDP), today made available the CX IQ Scorecard for the B2B Technology industry. The CX IQ Scorecard is a self-service tool solution that allows B2B Brands to benchmark their Customer Experience performance against their industry peers and customer preferences. The industry-first Read More
Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a Read More
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