Today, the video platform Rumble announced that a significant portion of its advertising inventory is being deployed through an alpha version of its advertising marketplace instead of public ad exchanges. The company will roll out the marketplace in stages during the course of 2022. Eventually, all ads on Rumble’s platform Read More
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, Nielsen (NYSE: NLSN) announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. A Read More
Force4 Technology Communications, LLC today announced its launch as a trusted and innovative provider of public relations and marketing communications services for B2B high tech companies. The business will be run by Nadel Phelan’s long-established executive team – Cara Sloman, Peggy Tierney Galvin, Sean Wood and Lisa Christensen – and Read More
Mobiquity Technologies, Inc. , a leading provider of next-generation advertising, today announced a new end-user feature for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. Designed in response to existing customer’s evolving digital campaign needs, Mobiquity’s MobiExchange platform now allows marketers to Read More
Performance Marketing has launched an expanded creative advertising and digital marketing service throughout Atlantic County. They help businesses achieve their 2022 growth goals. Performance Marketing, a highly regarded ad agency in Egg Harbor Township, New Jersey, has launched expanded services throughout Atlantic County and the rest of the state. The specialist Read More
Leading digital marketing and website development company Blue Atlas Marketing is pleased to announce that it has recently launched new web accessibility and ADA compliance website development and design services for businesses across the United States. The company is offering cutting-edge AI-based Accessibility solutions for automatic adjustments for assistive technology. Read More
HUAWEI Ads, the mobile advertising division by Huawei, announced that it has joined the Malaysian Digital Association (MDA) as a member and has also signed a partnership deal with media investment company, GroupM, which the latter acts as the certified agency partner to drive the advertising sales in Malaysia. The Read More
Mobiquity Technologies, Inc. , a leading provider of next-generation advertising, today announced new service offerings for MobiExchange , the Company’s SaaS platform for digital advertising and data services. MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and Read More
AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft Read More
Integrate, the leader in B2B Precision Demand Marketing , today announced a majority investment from Audax Private Equity. BrightTower, a premier investment banking and M&A advisory services firm, served as exclusive financial advisor to Integrate in this transaction. This strategic investment will allow Integrate to invest in building Read More
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