Dynata, the world’s largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, a leading brand and advertising research consultancy. The acquisition strengthens Dynata’s advertising solutions offerings within the Dynata Platform, adding key creative testing capabilities to help clients measure the effectiveness of Read More
Integral Ad Science , a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context Control to help our customers transform their targeting strategies, and it’Read More
RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, today announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website’s traffic and attributes Read More
Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of marketing performance across all their ad platforms, focusing on showcasing the relative effectiveness of all channels, campaigns and ads. Crucially, its product offers an independent view Read More
The CyberWire announced today the release of its B2B Marketer’s Guide to Podcast Advertising: how to create tangible demand with a direct response budget. Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network Read More
A leader in website growth, SEO, Google MAP SEO, Lawyer Marketing, and Online Press Release Distribution Service Company KISS PR Champions Small Digital Agencies. “Just in time for Cyber Monday and Thanksgiving shopping, many SEOs, e-commerce companies are looking to promote their content. Due to the Holidays large media buys Read More
ADEX, the leading anti-fraud solution provider aimed at protecting advertisers’ websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid Read More
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has officially expanded its growing Transit Advertising portfolio in the Greater Toronto Area with the addition of Brampton Transit, a public transport system operator for the City of Brampton. Effective November 9, 2021, PATTISON Outdoor will exclusively offer exterior and interior advertising placements Read More
Infomo Global Ltd. today announced a strategic merger with Indian ad-tech platform – TorcAI to enable its alliance partners to offer an integrated ecosystem that addresses the emerging needs of large publishers, publisher consortiums, telecom carriers, agencies, and brands across the vast global marketplace. Most governments have introduced new laws to Read More
OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company’s growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture Read More
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