AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft Read More
Integrate, the leader in B2B Precision Demand Marketing , today announced a majority investment from Audax Private Equity. BrightTower, a premier investment banking and M&A advisory services firm, served as exclusive financial advisor to Integrate in this transaction. This strategic investment will allow Integrate to invest in building Read More
TIM, the leading 4G operator in Brazil, has teamed up with DigitalReef, a global mobile marketing and advertising technology company, to create a new marketing and advertising channel using the “My TIM” application. The application will now send more assertive and personalized push notifications according to the profile of each Read More
According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks Read More
IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry’s only “big tent” where stakeholders across the entire digital ecosystem gather. It’s the only Read More
Prosegur Security, a global leader in security technology, has launched EVO, the world’s first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at Read More
Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions Read More
Based on its recent market analysis of the North American digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2021 North American Digital Advertising Product Leadership Award. The company has maintained and expanded its leadership position in North America because of its ability to deliver measurable, real-world value for advertisers Read More
Effective pay-per-click marketing in 2021 requires marketing professionals to be more effective, efficient, and confident as they manage ads across multiple channels. Today Optmyzr is unveiling significant enhancements to its Amazon Ads management capabilities as part of the Optmyzr PPC Management Suite. New functionality puts greater automation and visibility into the Read More
MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the company has been officially recognized as a Google Partner. MeritB2B has achieved the necessary scale, certifications and performance on Google Ads to meet Partner requirements. Google Partner requirements ensure that MeritB2B manages Read More
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