Today marks Creatopy’s move to become an ad design platform that helps businesses customize, automate and scale up their ad production and delivery. With digital ads becoming an integral part of the way businesses communicate, the company decided to invest all its efforts into developing a comprehensive solution to Read More
MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP Read More
VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Read MoreRead More
BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established brands, today announced a new advertising coupon program with TikTok to give matching ad credits to qualified merchants, encouraging them to explore TikTok’s suite of ad solutions with confidence, financial freedom and flexibility to expand audience reach and Read More
Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates. These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers Read More
CreativeX, a technology company that powers creative decision-making for many of the world’s leading brands, announced today a partnership with Vidsy, a technology platform that links brands with content creators to produce original mobile video ads. The collaboration will help brands ensure every Vidsy video ad meets established quality Read More
Netrush, the eCommerce accelerator partnering with premium brands providing teams, technology, strategy, and infrastructure to thrive on Amazon, has acquired Sellozo in a deal believed essential for supporting today’s digital-first brands. Sellozo is an AI-driven Amazon PPC software platform engineered to support, automate and optimize global growth, for sellers Read More
AdPlayer.Pro, a global provider of outstream video advertising solutions has released upgrades to its video ad serving platform functionality, specifically aimed at the streamlined setup and launch of programmatic ad campaigns. According to the official announcement, the newly-released enhancements include the smoother integration oRTB Demand partners and the relevant Read More
Assembly, the leading e-commerce software and data platform, serving millions of merchants spanning 125 countries, today announced the acquisition of Pacvue, an enterprise-grade marketplace advertising, sales and intelligence platform. Terms and financial details of the deal will not be disclosed. “To date, Assembly has focused on meeting the ever-changing needs of Read More
Evocalize, the creators of a Collaborative Marketing Platform (CMP) that simplifies digital marketing execution among partners, today announced the release of their Q3 Facebook Real Estate Advertising Report. Access to the report can be found here. The report shows normal seasonality starting to return to Facebook real estate advertising performance Read More
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