Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected over a 6 month period across a selected range of advertisers, Read More
Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns. Once primarily known for its database software, Oracle is competing against firms like Adobe Inc (ADBE.O) and Salesforce.com Inc (CRM.N) to sell cloud-based software Read More
Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Following on the heels of Service Cloud updates, the capabilities focus on personalization, optimization, and improving the relevancy of customer recommendations for products. Research reveals the benefits of tailoring sales outreach to Read More
Reddit continues to refine its ad tools with a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance. First off, on bid recommendations – now, when you set up your Reddit ads campaign, the dashboard will display a recommended bid price to ensure Read More
Digital Shadows, the leader in digital risk protection, today announces a new feature within its SearchLight™ solution enabling organizations to rapidly identify fake social media accounts registered against their key executives – and get them taken down quickly. Cyber criminals routinely impersonate companies and key personnel on social media. Motivations vary Read More
Channable, a leading global, e-commerce, feed management and PPC automation solution provider for digital marketers, brands and online retailers, announces its Amazon Repricer. Driven by customer demand, Channable’s Amazon Repricer enables digital marketers, brands and online retailers to increase sales, optimize profit margins and compete to win the Buy Read More
In May, Google announced a partnership with Shopify to allow more than 1.7 million merchants to reach consumers through Google Search and other services. This partnership is one of the many initiatives by tech companies targeting the massive small and medium business (SMB) market. SMBs account for more than 95% of firms Read More
Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, today announced a milestone in its partnership with leading customer relationship management (CRM) provider Salesforce, enhancing Salesforce Marketing Cloud’s data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when Read More
Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct bookings. The partnership empowers hoteliers to reach their customers across Read More
Today, Hype Partners, the largest blockchain community management and marketing agency, in an industry first, has announced its acquisition of DeFi consultancy agency0x along with the recent hire of Lee Tatham as Creative Director. agency0x is a growth consultancy focussed on decentralized finance (DeFi) technology protocols. The acquisition Read More
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