Category : Featured News

E-Web Marketing Explains How to Improve Paid Advertising Campaigns Using Google Ads and Social Media

September 23, 2021

E-Web Marketing, a Sydney-based digital marketing agency that employs a holistic approach, has offered some times on improving paid advertising campaigns using Google Ads and social media. This was elucidated in a blog post that explained the importance of excluding the people who aren’t likely to be interested in Read More

Marketing1on1 Launches Its Digital Marketing Advertising Plan for Small Businesses

September 22, 2021

Marketing1on1 is proud to announce the launch of its digital marketing advertising for small businesses. Their internet marketing service has benefited many companies by helping them determine their way to online success. This service of marketing1on1 has become very popular in the community of digital and online marketing. Read More

Eye tracking findings emphasise the importance of measuring attention in digital advertising

September 21, 2021

Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected over a 6 month period across a selected range of advertisers, Read More

Oracle uses AI to automate parts of digital marketing

September 20, 2021

Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns. Once primarily known for its database software, Oracle is competing against firms like Adobe Inc (ADBE.O) and Salesforce.com Inc (CRM.N) to sell cloud-based software Read More

Salesforce launches marketing personalization and automation features

September 16, 2021

Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Following on the heels of Service Cloud updates, the capabilities focus on personalization, optimization, and improving the relevancy of customer recommendations for products. Research reveals the benefits of tailoring sales outreach to Read More

Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations

September 15, 2021

Reddit continues to refine its ad tools with a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance. First off, on bid recommendations – now, when you set up your Reddit ads campaign, the dashboard will display a recommended bid price to ensure Read More

Digital Shadows launches SocialMonitor – a key defense against executive impersonation on social media

September 14, 2021

Digital Shadows, the leader in digital risk protection, today announces a new feature within its SearchLight™ solution enabling organizations to rapidly identify fake social media accounts registered against their key executives – and get them taken down quickly. Cyber criminals routinely impersonate companies and key personnel on social media. Motivations vary Read More

Channable Launches its Global Amazon Repricer

September 13, 2021

Channable, a leading global, e-commerce, feed management and PPC automation solution provider for digital marketers, brands and online retailers, announces its Amazon Repricer. Driven by customer demand, Channable’s Amazon Repricer enables digital marketers, brands and online retailers to increase sales, optimize profit margins and compete to win the Buy Read More

Google and Shopify Team Up to Help 1.7 Million SMBs Reach More Consumers

September 9, 2021

In May, Google announced a partnership with Shopify to allow more than 1.7 million merchants to reach consumers through Google Search and other services. This partnership is one of the many initiatives by tech companies targeting the massive small and medium business (SMB) market. SMBs account for more than 95% of firms Read More

Wunderkind Integrates with Salesforce Marketing Cloud to Help eCommerce Brands Scale Personalized Experiences at Every Step of the Customer Lifecycle

September 8, 2021

Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, today announced a milestone in its partnership with leading customer relationship management (CRM) provider Salesforce, enhancing Salesforce Marketing Cloud’s data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when Read More

Category : Featured News

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