New Jersey-based public relations firm Violet PR, the Public Relations Society of America’s “Best Boutique Agency” (2024), has unveiled a vibrant rebrand emphasizing its economic development industry expertise. The agency’s updated brand – displayed across its website, logo and social media channels reflects Violet PR’s data-driven and creative approach Read More
Life360, the leading family connection and safety company, today announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and connect millions of engaged families with Read More
Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a host of product enhancements and a completely revamped popup forms experience in beta to help marketers target and engage site visitors with branded, interactive popup forms to grow their audience. With Read More
Magnite the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic Read More
Guidde, the pioneer in AI-powered video documentation, today announced a $15 million expansion of its Series A funding round, bringing total funding to $30 million. The round was led by Qualcomm Ventures, with participation from existing investors including Norwest Venture Partners, Entrée Capital, Honeystone Ventures, Tiferes Ventures, and Inkberry Ventures. The Read More
Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital, alongside a notable Read More
Locafy Limited (“Locafy” or the “Company”), a globally recognized leader in location based digital marketing solutions, with market leading SEO capabilities, today announced the launch of Localizer, a powerful solution designed to help businesses improve their online visibility and rank higher in local search results. With 46% of Google searches seeking Read More
Inuvo, Inc. a leading provider of intelligent advertising technology, today announced the launch of the IntentKey Platform, an advanced AI agent specifically designed for audience modeling using Inuvo’s proprietary IntentKey AI. Designed to address the challenges of modern advertising including signal loss, privacy regulations, and the growing need for Read More
Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden Read More
Natterbox, a leader in AI-powered communication solutions, announces the launch of its groundbreaking digital platform, Natterbox Digital. This innovative solution unifies voice, SMS, and WhatsApp into a seamless experience for agents and customers, enabling businesses to deliver exceptional, personalized engagements on one unified platform natively integrated into Salesforce. Natterbox Digital Read More
© 2023, The Martech.info . All rights reserved