We’ve compiled everything we know about Google’s Performance Max campaigns: what they are, how they differ, & early performance results! With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it Read More
Moz has been acquired by iContact, an email marketing company looking to add SEO tools to its product offerings. SEO software provider Moz has been acquired by email marketing company iContact with plans to continue offering both sets of tools. Moz was launched in 2004 and has since grown to become Read More
Twitter is launching its first-ever set of paid features as part of a premium subscription service called Twitter Blue. The launch of a subscription offering from Twitter has been talked about for months. It was known to be on the way, but no one knew when it would launch, how Read More
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex. In addition, Google is providing additional tips tips for users that are new to regex. Regex filtering was introduced to Search Console back in April. Google has Read More
Many new PPC features & updates are scheduled to roll out in June. Here’s what you need to know to ensure your accounts are up to speed. Many of Microsoft’s previously announced features are scheduled to roll out in June, along with a few new announcements. Here’s Read More
Individual members now targeted in Facebook’s attack on misleading content. Members face increasing levels of punitive actions for sharing false information Facebook announced a number of measures, including penalization, aimed at individuals who spread false information. This is an escalation of on the part of Facebook in its effort Read More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know! Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage paid Read More
Facebook and Instagram begins letting users hide their public like counts on all posts. Facebook and Instagram users can now prevent others from seeing how many likes they receive on posts. As of today, users will have the option to hide like counts on their own posts, as well as Read More
On this special episode, PPC experts discuss Google’s Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more! Join the Marketing O’Clock team for a Marketing O’Talk roundtable discussion. This month, we’re joined by an esteemed panel of Read More
Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about? There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common Read More
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