Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect Read More
AnalyticsIQ, the leading provider of people-based predictive data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, enabling AnalyticsIQ transparently provides PRIZM® Premier segment codes. Through this partnership, customers across all verticals will be able to leverage the industry’s most widely adopted Read More
Simpli.fi, the successful advertising platform for agencies, brands and media companies, and Audigent, the leading data identity, management and activation platform, have announced publicly available private market management (PMP) capabilities using Audigent’s new SimplePMP toolkit. This includes a curated marketplace with over 500 unique contextual offers exclusive to the Read More
Attention measurement and optimization provider Playground xyz Attention Intelligence Platform (AIP) announced its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their YouTube ad campaigns. “Optimization is the key to driving attention and campaign effectiveness. With actionable attention Read More
iHeartMedia, the world’s leading podcast publisher according to Podtrac, and LinkedIn, the world’s largest professional network, have announced a strategic partnership that will leverage iHeartMedia’s industry-leading distribution infrastructure and capabilities, as well as LinkedIn’s global community of over 930 million members, to introduce new services to the Read More
IPG Mediabrands, the media holding company within the Interpublic Group of Companies announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels. According to Read More
Blubrry Podcasting, the leading podcast hosting provider, has announced the launch of Blubrry Podcast Statistics PWA, a revolutionary progressive web application designed to provide podcasters with seamless access to their program statistics from mobile or computer. This one-of-a-kind tool allows podcasters to stay connected to their podcast performance, access in-depth Read More
ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling Read More
Sitecore, a global leader in end-to-end digital experience management software, has been positioned as a Leader in two IDC MarketScape Evaluations*. First, Sitecore is recognized as a leader in IDC MarketScape: Global Combined Headless Content Management System Vendor Review 2023. This study provides an assessment of hybrid headless content management systems Read More
Beamr Imaging Ltd., a leading provider of video encoding solutions, today announced the signing of a license agreement with TAG Video Systems, a global leader in multi-mode integrated software solutions. view, vote and monitor IP. This partnership aims to revolutionize video processing and deliver a superior visual experience to users Read More
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