AppDirect, the world’s leading B2B subscription commerce platform, announced plans to unify its AppDirect and AppSmart entities under the AppDirect brand. Until now, AppDirect has been serving technology advisors and their customers under the AppSmart brand. Customers will start seeing changes related to this alignment on the company’Read More
ContextLogic Inc., one of the world’s largest mobile eCommerce platforms, announced the launch of the second phase of its global integrated brand marketing, with the new ‘Forced Smiles’ creative ad campaign to support its rebrand. Developed in partnership with ad agency Whale, the multi-channel, multi-market campaign features a new ‘Read More
Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. On the TikTok platform in some areas, IAS offers marketers campaign analytics about brand safety and brand compatibility linked to Global Alliance Read More
Integral Ad Science, a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach Read More
Canva, the global visual communication platform, today announced that over 100 million people in 190 countries use its platform every month. This rapid growth follows the recent launch of Canva’s Visual Worksuite, which sees the platform’s monthly growth as teams, schools, and workplaces embrace the ability to visually communicate from Read More
Mirriad, a leading in-content advertising company powered by Academy Award-winning AI technology, announced a new partnership with The Shade Room, a highly influential media brand. The Shade Room combines quality content and valuable audiences, a major draw for brand advertisers. The Shade Room is the leading multi-platform media publisher reaching 40Read More
Weave, the all-in-one customer communication and engagement platform for small businesses announced a slate of new features in its Online Scheduling tool. With the new Online Scheduling & Text Connect features, which were first introduced in 2021 as Web Assistant, small practices now have a way to allow patients to book Read More
TDCX, Inc, a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, announced today the launch of the TDCX Foundation. By empowering individuals, boosting local communities, and advancing environmental sustainability, TDCX has reaffirmed its commitment to bringing about positive change. The Foundation will assist TDCX in streamlining Read More
DataDome, a leading provider of AI-powered online fraud and bot management, today announced that for the second year in a row, it has won the “e-Commerce Security Solution of the Year” award in the CyberSecurity Breakthrough Awards program conducted by CyberSecurity Breakthrough. With increasingly sophisticated bots, such as sneaker bots Read More
Choreo, LLC (“Choreo” or “the firm”), a national, independent RIA firm, announced today it has partnered with San Diego-based FMG to launch Canvas, a multi-channel digital marketing and communications platform. Canvas will enable the firm’s nationwide network of financial advisors to plan and execute highly personalized and authentic marketing Read More
© 2023, The Martech.info . All rights reserved