Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you’re a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn’t the Read More
The Value of SaaS Partner Programs In Your Go To Market Strategy. Get the facts and key insights you need to launch products and services in the US. This informative webinar series is for entrepreneurs that want to leverage global strategies for doing business in the American market. Discover how Read More
Within this workshop we will focus on the often overlooked but very powerful Google display and video campaigns. In this session we’ll take you through from explaining what they are, how they are different from search campaigns and the steps you need to work through to start your own Read More
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can Read More
Webinar 3 shows you the importance of marketing your business and introduce the basic principles and traditional and digital tools for marketing your business. You will leave with a simple template for developing a marketing plan for your own business. 17th February 2022, 18:00 – 20:00 Read MoreRead More
It’s about getting your business featured in newspapers and on radio and television, understanding how the media works, finding the stories in your business that journalists will want to tell and understanding how to make contact with them so that you enjoy the benefits of free publicity. 11th February 2022, 10:00 – 12:00 Read More
Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual Read More
Predicting customer behavior is quite challenging. However, knowledge of a customer at an individual level offers enormous benefits. A company with such knowledge can provide better customer experience and retention, targeted marketing, increase sales, and proactive care. But many existing customer models are very macro in nature and fail to Read More
Marketing organizations have used data to better understand and reach customers for years. Now, AI and machine learning have the potential to greatly improve data-driven insights over traditional business intelligence. Using DataRobot’s AutoML, marketers can get more accurate insights faster and while lowering costs, resulting in increased engagement and Read More
Watch this webinar to learn how to develop and implement a strong digital strategy for the rest of 2019. Including how your website, content, social media, events and more work together to drive traffic and convert leads. Read MoreRead More
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