2021 looks set to be the year of hybrid events, but the term ‘hybrid event’ is ambiguous, encompassing a broad range of format, technologies and audience opportunities – so how do you create the right hybrid event structure for your B2B marketing needs? In this webinar we’ll be exploring the Read More
According to The State of Marketing Automation Report, only 55% of respondents are using marketing automation. And while virtually all agree that effective marketing automation is critical to long-term business success, less than 10% feel their business is using its platform to full capacity. Marketing automation allows you to deliver a flexible, Read More
Customer success is one of the fastest-growing functions within B2B marketing and sales. But what’s behind the explosion of interest in this emerging area? Why are B2B brands rushing to invest in this area, and what does it mean for the ongoing evolution of sales and marketing, Read More
80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. That means it’s now up to marketing to move buyers further down the funnel—up to and including the point of decision. But how can marketers, who have historically focused on brand Read More
What made the winning campaign in the ABM category at the B2B Marketing Awards 2020 standout in such a hotly contested subject area? What were the particular challenges that the client HP faced, in terms of things like audience, product, media, market, etc. and how did the agency Transmission overcome Read More
There is a new truth in B2B marketing – customers don’t simply want to buy from you anymore, they want to buy into you. The secret to moving products is moving minds. This requires modern day marketers to understand the power of feelings over features and take a more Read More
The most potent and efficient brands in the world today are being built with people, not for them. They outperform the competition without outspending them, forge closer connections with buyers and get their market to do their marketing. We call them participation brands. Iris’ 2021 global participation brand Index (PBI) study Read More
B2B buying has never changed so fast or so furiously as its doing in 2021, driven by the lingering pandemic and accelerating tech adoption. Transformations that we expected to be years away have happened overnight and expectations at both ends of the transaction have shifted profoundly. In particular, ecommerce has Read More
Jun 9-11th | Napa, CA
Spend this two-day journey at one of the finest resorts in Napa Valley. Explore the Marriotts on-property spa or lounge poolside while taking it all in. No Summit would be complete without our legendary networking nights! Night one will have you sampling several wines from Bouchaine vineyards at their new Read More
Running and growing your business seems more unpredictable during these trying times. So what can you do? Knowing and understanding trends can help you uncover new opportunities for business growth. By leveraging market analysis insights, you can create a strategic roadmap to forecast desired and profitable outcomes. Read MoreRead More
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