MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand Read More
Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that its Brax subsidiary has entered into a partnership with ROI Marketplace LLC. (“ROI Marketplace”), a leading native advertising agency. The partnership aims to promote Brax’s platform and migrate ROI Marketplace’s existing customer base Read More
Dynamic Marketing Systems (DMS) and Muse Marketing + Creative (Muse) announced today the merger of the two agencies. With this merger, the combined company, operating as DMS, will widen its vertical and geographical reach while strengthening its ability to deliver transformational marketing capabilities to a growing client base. Read MoreRead More
Hawke Media continues to scale its global presence by acquiring United Kingdom based digital marketing firm, Social Nucleus. A self proclaimed “plug-in marketing agency” who seamlessly becomes a part of their client’s in-house marketing team, offering them years of experience, expertise and genuine passion for being a premier marketing Read More
Bridgepoint has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with Read More
MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released Read More
DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONETM. Through this platform, mobile operators, OEMs, and app developers can now implement and optimize their marketing strategies to reach, engage, and retain their users while optimizing their application Read More
PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, today announced the results from a new study with Advertiser Perceptions to examine how effectively publishers are enabling successful video advertising strategies. The research shows that while publishers believe advertisers want to buy video with a “Read More
Infosys a global leader in next-generation digital services and consulting, today announced a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their Read More
Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media. The survey found that 25% of small businesses consider social media their most successful digital marketing tool in 2022. Though it remains as the top Read More
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