Today Validity, the leading provider of data quality and email marketing success solutions, announced it has acquired MailCharts, a platform that powers data-driven campaign planning for eCommerce marketing teams. The addition of MailCharts to the Validity product portfolio empowers email marketers to launch more creative and further optimized campaigns that Read More
Still Technologies, the multiplex digital PCR company, and Promega Corporation today announced a co-marketing agreement that combines sample preparation with the latest Maxwell® systems and digital PCR on the six-color naica® system. With this partnership, the companies will offer an optimized workflow for various applications, including liquid biopsy, sentinel pathogen Read More
Full Circle Insights today announced that the company’s popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client’s customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of Read More
mParticle, the largest independent Customer Data Platform, today announced that Channel 4 Television Corporation, a British free-to-air public-service television network, has selected mParticle as its customer data infrastructure to support the company in making data-led decisions. mParticle will play a foundational role in the company’s Future4 strategy which has set Read More
Global communications intelligence company Cision announced today that it has completed the acquisition of realtime media monitoring company Streem. Since announcing the deal in December 2021, Streem has continued its high-growth trajectory, winning major new customers, including Amazon, HSBC, Crown Resorts, and several government departments. Cision’s Chief Revenue Officer Stephen Read More
MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand Read More
Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that its Brax subsidiary has entered into a partnership with ROI Marketplace LLC. (“ROI Marketplace”), a leading native advertising agency. The partnership aims to promote Brax’s platform and migrate ROI Marketplace’s existing customer base Read More
Dynamic Marketing Systems (DMS) and Muse Marketing + Creative (Muse) announced today the merger of the two agencies. With this merger, the combined company, operating as DMS, will widen its vertical and geographical reach while strengthening its ability to deliver transformational marketing capabilities to a growing client base. Read MoreRead More
Hawke Media continues to scale its global presence by acquiring United Kingdom based digital marketing firm, Social Nucleus. A self proclaimed “plug-in marketing agency” who seamlessly becomes a part of their client’s in-house marketing team, offering them years of experience, expertise and genuine passion for being a premier marketing Read More
Bridgepoint has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with Read More
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