MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released Read More
DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONETM. Through this platform, mobile operators, OEMs, and app developers can now implement and optimize their marketing strategies to reach, engage, and retain their users while optimizing their application Read More
PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, today announced the results from a new study with Advertiser Perceptions to examine how effectively publishers are enabling successful video advertising strategies. The research shows that while publishers believe advertisers want to buy video with a “Read More
Infosys a global leader in next-generation digital services and consulting, today announced a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their Read More
Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media. The survey found that 25% of small businesses consider social media their most successful digital marketing tool in 2022. Though it remains as the top Read More
Upland Software (Nasdaq: UPLD) is excited to announce that the highly-anticipated Spring ’22 Release for its content operations product, Kapost, is now available and in market. The latest release from Kapost helps enterprise B2B marketing organizations more effectively manage complex content operations from one central location, resulting in higher revenue-generating Read More
SmartBug Media® a leading Intelligent Inbound® marketing agency that assists both B2B and B2C e-commerce businesses in growing revenue by generating leads, scaling revenue operations and building market awareness through digital content, design and web development – today announced it has extended its capabilities to support e-commerce businesses by Read More
5WPR has been recognized by Clutch, the leading B2B ratings and review platform, has officially announced its 2021 Top Global Advertising & Marketing Firms, ranking 5WPR among the top 15 social media marketing companies in the Influencer Marketing and LinkedIn Marketing categories. Read MoreRead More
Cellular Goods PLC (LSE:CBX), the UK-based wellness company, has launched outdoor marketing campaigns in Manchester and London. The campaign will run over the next two months and feature advertisements to be displayed on more than 100 digital screens and high impact print billboards across prominent high street locations. In addition, Read More
Defined.ai is using airfocus to enhance and improve both its B2C and B2B product management, as it continues its mission to provide industry-leading quality data sets for Artificial Intelligence (AI) and Machine Learning (ML) solutions. Read MoreRead More
© 2023, The Martech.info . All rights reserved