GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced a partnership with Qualtrics, the leader and creator of the experience management (XM) category, to provide brand advisory services to Qualtrics customers. Read MoreRead More
Searchbloom, a top-rated Search Engine Marketing agency specializing in local SEO, national SEO, eCommerce SEO, and PPC management, has been awarded the 2021 Best Retail Search Marketing Initiative by Search Engine Land. Read MoreRead More
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. Google has the details internally, but it can’t release the information publicly. Read MoreRead More
Sinuate Media, a full-service marketing technology firm headquartered in Mesilla, New Mexico, announced today the launch of Approach Positive, an online platform that makes digital marketing accessible for small businesses. With the U.S. Census Bureau projecting 17 million new businesses to start in 2022, Approach Positive aims to reduce the strain Read More
T-Mobile today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through Read More
Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand’s need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. “Sirius XM is a fantastic platform for Read More
CommentSold, the leading digital commerce solution that enables small and medium-sized retail businesses (SMBs) to unlock sales growth through live and social selling, today announced that it has acquired marketing message customization and scheduling tool Vizzlie. Merchants on the CommentSold platform will now have an easy way to personalize and Read More
V12 Marketing, a full-service marketing agency based in Concord, New Hampshire, has just announced the completion of an acquisition of BZA, a New Jersey WordPress and marketing agency. Mike Visconti, the founder of V12 Marketing, has said, “We’re so pleased to have finished this acquisition right before the New Read More
Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates. These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers Read More
AppLovin Corporation , a leading marketing software company, today announced it has completed the acquisition of Twitter, Inc.’s (NYSE: TWTR) MoPub business for $1.05 billion in cash. Combined with MoPub’s core features, MAX further accelerates growth and improves efficiencies for app publishers while providing advertisers with expanded reach and market-efficient Read More
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