To allow marketers to optimize their buys with Snap and reimagine how they approach ad-buying, Snap is globally rolling out a new advertising product, Multi-format Delivery. Available now, Multi-format Delivery will offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing towards Read More
Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem. Counta Part is an expansion of Accountability’s platform extension program, which integrates other Read More
WebFindYou experienced tremendous success with its live FREE True Digital Marketing Master Class, which took place in English on Nov. 4 and in Spanish on Nov. 11. Hosted by WebFindYou’s founder and CEO Robert Blankenship, the virtual class taught businesses the exact roadmap to maximizing leads, sales, and conversions by implementing Read More
Outbrain Inc. , a leading recommendation platform for the open web, announced today that it has entered a definitive agreement to acquire video intelligence AG (“vi”), a Swiss-based contextual video technology platform for digital and Connected TV media owners. vi’s contextual and machine learning technology enables media owners to enhance Read More
Viant Technology Inc. , a leading people-based advertising software company, today announced new software innovations for its Adelphic® advertising software to drive greater performance and measurement for advertisers facing the continuous deprecation of third-party cookies and device identifiers. Read MoreRead More
Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of sales and marketing attribution tools for podcast and audio advertising to its arsenal of offerings. The new offering allows advertisers, agencies, brands and publishers to easily determine the effectiveness of podcast and Read More
AdQuick.com, the top out-of-home advertising marketplace in the world, today announced it’s releasing a collection of free, OOH media planning tools to help marketers tackle the once-esoteric world of OOH media with confidence. Not only does the Marketer’s Toolkit offer market-specific OOH cost and ad unit availability Read More
Cross Screen Media announced the launch of a new measurement solution, ScreenImpact, to provide advertisers with deduplicated cross-platform measurement of each video ad campaign across the entire, buy down to the local level, including all linear and digital channels. As more advertisers are placing cross-screen TV and video ad buys, Read More
QP, the revolutionary messenger-first social media platform designed to help creators of all kinds engage, interact & monetize their content, today announced the launch of the latest release of its highly anticipated app. Available for download on the App Store and Google Play, QP is jam packed with unique features Read More
Blackbaud , the world’s leading cloud software company powering social good, has teamed up with marketing technology company Campaign Monitor to integrate its email marketing solution with Blackbaud’s fundraising and donor management software solution, Blackbaud Raiser’s Edge NXT®. This integration creates an automated email marketing solution designed for Read More
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