Global independent marketing and communications firm, FINN Partners, announced today that it has acquired AHA (Alling Henning Associates), a 52-person, women-owned brand strategy and creative agency headquartered in Vancouver, Washington. Betsy Henning, Founder and CEO of AHA, will join FINN as managing partner of the firm’s new Global Internal Read More
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’Read More
Deepcrawl, a leading technical SEO and website health SaaS platform, and Wix , a leading global SaaS platform to create, manage, and grow an online presence, have today announced a partnership enabling users to harness Deepcrawl’s enterprise-grade SEO technology on the Wix platform. Read MoreRead More
Social media marketing experts RMV Online Business Services LLC are announcing the launch of their value-oriented complimentary 30-day social media content package designed to jumpstart business owners’ target audience engagement and relationship building. Read MoreRead More
SOCi, the marketing platform for multi-location brands, has announced record revenue growth of 149% YoY for 2021 as well as a 116% increase in ARR YoY. SOCi also doubled its employee base last year to support more than 600 multi-location brands managing over three million business locations through its platform. Read MoreRead More
Azella, a digital marketing platform and service solution for financial services firms and investment advisors, and Gladstone, a financial services firm and SEC Registered Investment Advisor that supports financial advisors nationwide, today announced that the strategic partnership they began in 2021 will be expanded and enhanced in 2022. Read MoreRead More
U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest performance for the sector in the last decade, according to the latest annual assessment by Winterberry Group. The management consultancy forecasts growth of 11.8% to $487.8 billion in 2022. Read MoreRead More
Gusto Luxe has strengthened its tech offerings for brands by helping them create NFT-related campaigns in addition to PR and media duties. Read MoreRead More
Aktify Inc., a conversational collective intelligence (CI) platform for enterprise businesses, recently won the Canopus Vega Digital Award for Marketing. Read MoreRead More
The Banning Surveillance Advertising Act (BSAA) was introduced in the House on Tuesday by Representatives Anna Eshow (D-CA), Jan Schakowsky (D-CA) and Senator Cory Booker (DN.J.). The bill will no longer allow advertisers to target ads to consumers based on personal information. Read MoreRead More
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