ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto Read More
Emplifi, the leading unified customer experience platform, today released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends. According to Emplifi’s most recent data, global ad spend on Facebook and Instagram grew 43.4% Read More
Trinity Audio, the only unified audio platform, announced the first-ever artificial intelligence (AI) powered audio advertising experience. The offering provides ease of consumption of content while seamlessly integrating ads powered by audio. The user journey leverages the same AI voice for both the content and the advertising message, similar to Read More
BlueZoo, Inc. announced the signature of a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployments of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls. Read MoreRead More
Marketing is a vital task in the business context, as the successful advertising endeavor drives inbound leads and engages more customers. Marketing has deep roots in industries that encompass several activities of promoting the services or selling the products of a business. These traditional marketing processes have been revamped and Read More
SERVPRO, the nation’s leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new “There’s a PRO for That” campaign, which is scheduled to launch on November 1, showcases SERVPRO’s Read More
PhotoShelter for Brands and Slate announced a new integration that allows brands to create custom-branded social media posts effortlessly between the two software platforms. The Slate platform streamlines content creation for social media by giving brands powerful tools to edit, design, and post for any platform using only pre-approved, on-brand Read More
Mediaocean, the mission-critical platform for omnichannel advertising, today announced that it has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Ad Tech” (October 2021) . This is the second time that Mediaocean has been named in the Ad Tech report, having been named a Visionary in 2020. The research Read More
Integral Ad Science , a global leader in digital media quality, today announced the global launch of IAS Signal, its new unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. IAS Signal is the latest product innovation from IAS and incorporates Read More
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today unveils Curated by InMobi, a series of privacy-compliant customized marketplaces based on both audience and contextually relevant supply to better help mobile advertisers reach consumers. With custom-built audiences, custom creative support, pre-built supply packages, Read More
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