Cordial, the leading cross-channel marketing platform, today announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using Read More
AdPlayer.Pro, a global provider of outstream video advertising solutions has released the company’s Q3 2021 business results, reporting the number of daily served video ad impressions exceeded 47 000 000 in July – September 2021. According to the official announcement, the tracked video ad serving volumes align well with the company’s forecasts for Read More
imo Ads, a global mobile marketing platform that provides comprehensive branding and performance solutions for businesses located in the MENA region, will participate in the 11th annual BrainScape, one of the largest marketing conferences in the region. imo Ads will have its own virtual booth where it will welcome business, Read More
Social media is one of the most powerful channels for digital marketing. Brands can creatively promote their products in ways that weren’t possible before the internet, and they can interact with potential customers in many different capacities. With user engagement growing exponentially by the year, social media provides the Read More
Adverty AB , the leading in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy access to a large pool of thematic advertising inventory, enabling them Read More
To allow marketers to optimize their buys with Snap and reimagine how they approach ad-buying, Snap is globally rolling out a new advertising product, Multi-format Delivery. Available now, Multi-format Delivery will offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing towards Read More
Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem. Counta Part is an expansion of Accountability’s platform extension program, which integrates other Read More
WebFindYou experienced tremendous success with its live FREE True Digital Marketing Master Class, which took place in English on Nov. 4 and in Spanish on Nov. 11. Hosted by WebFindYou’s founder and CEO Robert Blankenship, the virtual class taught businesses the exact roadmap to maximizing leads, sales, and conversions by implementing Read More
Outbrain Inc. , a leading recommendation platform for the open web, announced today that it has entered a definitive agreement to acquire video intelligence AG (“vi”), a Swiss-based contextual video technology platform for digital and Connected TV media owners. vi’s contextual and machine learning technology enables media owners to enhance Read More
Viant Technology Inc. , a leading people-based advertising software company, today announced new software innovations for its Adelphic® advertising software to drive greater performance and measurement for advertisers facing the continuous deprecation of third-party cookies and device identifiers. Read MoreRead More
© 2023, The Martech.info . All rights reserved