Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the launch of new In-Market Audiences. The audiences benefit from two unique and differentiated datasets to power the next generation of data-driven, Read More
Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, today announced a transformative partnership designed to set a new standard in audience targeting and data monetization by integrating the largest deterministic consumer purchase dataset with the most powerful AI-driven data management Read More
Secria announces the launch of a new privacy-focused email service designed to block hidden tracking, protect sensitive communications with post-quantum encryption, and offer one-click secure email aliases. This announcement addresses growing concerns over surveillance, targeted advertising, and unauthorized data collection in mainstream email platforms. Common Vulnerabilities in Mainstream Email Many Read More
URLgenius, the leading app-linking platform, delivered a landmark year of growth and innovation. In 2024, URLgenius: Generated over $5 billion in social commerce revenue a 53% increase YoY Groundbreaking features like Multi-link Composer, Instant App Linking, and Trending Links drove rapid innovation. The platform delivered exceptional speed to value, with client-created links skyrocketing Read More
Sitecore, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions all designed to empower marketers to build and deploy standout digital customer Read More
Today, Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. This expansion is now globally available for all Zefr clients as part of Read More
Today, Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer Read More
Appier the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s Read More
Upland Software, Inc. a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in Upland Adestra’s data-driven analytics with the launch of Audiences. The new capabilities bring the power of ‘train of thought’ analytics to email marketers and email data analysts, enabling them to Read More
Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable, to enable audio publishers to securely deploy user identity technology and interoperate with leading identity systems and partners. As a result, Read More
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