The largest Latin American e-commerce and fintech player, MercadoLibre (NASDAQ: MELI), agrees to join Aleph Group (“Aleph”) as a shareholder, signaling the growth potential in the global digital advertising industry. Aleph operates in Latin America through IMS Internet Media Services. MercadoLibre has agreed to acquire a $25M stake in Aleph Read More
Carson Group, one of the fastest growing financial services firms in the country, announces the further expansion of its marketing team with the addition of Samantha Allen as Vice President of Digital Marketing, a newly created position. She comes to Carson with more than a decade of experience in digital Read More
IAB Tech Lab today announced the initial launch of its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification Read More
HotPlay announced today a strategic partnership with Mediakeys, an international media & advertising agency specializing in out-of-home (OOH) and digital advertising. This partnership is designed to leverage Mediakeys global footprint and relationships expanding customer segments and opening new geographical markets for HotPlay. Founded by veteran game developers, HotPlay is a Read More
iManage, the company dedicated to Making Knowledge Work™, today announced that leading global law firm Linklaters has selected iManage Work 10 for comprehensive, secure document and email management and collaboration. iManage is now the document and email management system of choice of all five of the prestigious “Magic Circle,” multinational, London-headquartered Read More
Mortgage companies are having a hard time finding clients lately, especially in the pandemic-hit times. But here comes some good news – leading digital marketing company EPP Growth Consulting is helping mortgage companies find 20+ new clients every month with its proven digital marketing formulas. The company is dedicated to mortgage companies Read More
Amazon.com Inc.’s move into digital advertising so far has mostly come at the expense of market leader Google since shoppers often bypass the search giant and look for products directly on Amazon.com. Now, the world’s largest online retailer is starting to grab advertisers from Facebook Inc., Read More
Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience. Credera is part of Omnicom Precision Marketing Group (OPMG), which Read More
A U.S. judge said Microsoft Corp’s (MSFT.O) LinkedIn must face a lawsuit claiming it inflated the number of people who watched video ads on the networking platform, allowing it to overcharge hundreds of thousands of advertisers. U.S. Magistrate Judge Susan van Keulen, however, on Tuesday dismissed Read More
Most business owners know and understand the importance of content marketing and search engine optimization. Afterall, if done correctly, the right content marketing strategy can lead to an abundance of free clicks and extremely high-quality leads. Although content marketing is a long game, with some patience and understanding that it Read More
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