LINK Mobility and Adobe have collaborated on mobile messaging for over 15 years, notably with the supply of a messaging connector (formerly Netsize) integrated with Adobe Campaign. Today, LINK Mobility has reached a new milestone by developing a specific Omnichannel API, which allows Adobe Journey Optimizer – a new application natively built Read More
CommerceIQ, the algorithmic platform that helps consumer brands win in e-commerce, today announced a strategic API integration with Criteo’s Retail Media solution to expand its omnichannel advertising offering. CommerceIQ’s customers can now optimize their retailer search advertising across Criteo’s ecosystem of retailers and marketplaces. With 63% of online Read More
Pacific Software Publishing, Inc., an independent US-based software development company, announced the beta launch of DENREI, their all-new email-based social platform. DENREI leverages the power of email, as a privacy-protected medium, to solve many problems that exist with social media today regarding censorship and freedom of speech. Read MoreRead More
TransUnion unveiled today the launch of its TruAudience® solutions to provide a foundation of trust on which businesses build future-proofed identity and data capabilities. With insight into 98% of U.S. adults and more than 127 million homes, including 80 million connected homes, TruAudience delivers the scale, accuracy, speed, connectivity and trust that Read More
The next generation of AI- and ML-powered marketing is coming soon. Byonic.ai is the first-of-its-kind end-to-end platform for personalized lead insights, creative content, account intelligence, intent-based data, account-based marketing, and marketing automation. It allows data-driven teams to align their marketing, product, and customer success goals with revenue growth and Read More
Kaspien Holdings Inc. (NASDAQ: KSPN) (“Kaspien” or the “Company”), a leading e-commerce marketplace growth platform, released a new feature within their Amazon PPC software, AdManager. This new feature enables AdManager software users to manage another campaign type, Sponsored Brands Video, directly within AdManager. By managing this ad type within AdManager, Read More
The largest Latin American e-commerce and fintech player, MercadoLibre (NASDAQ: MELI), agrees to join Aleph Group (“Aleph”) as a shareholder, signaling the growth potential in the global digital advertising industry. Aleph operates in Latin America through IMS Internet Media Services. MercadoLibre has agreed to acquire a $25M stake in Aleph Read More
Carson Group, one of the fastest growing financial services firms in the country, announces the further expansion of its marketing team with the addition of Samantha Allen as Vice President of Digital Marketing, a newly created position. She comes to Carson with more than a decade of experience in digital Read More
IAB Tech Lab today announced the initial launch of its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification Read More
HotPlay announced today a strategic partnership with Mediakeys, an international media & advertising agency specializing in out-of-home (OOH) and digital advertising. This partnership is designed to leverage Mediakeys global footprint and relationships expanding customer segments and opening new geographical markets for HotPlay. Founded by veteran game developers, HotPlay is a Read More
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