LinkedIn reports a substantial rise in the amount of remote marketing jobs in the US. A new report from LinkedIn shows there’s a steady rise in the amount of remote jobs available for US-based marketers. In particular, remote roles for digital marketing specialists and copywriters grew in demand over Read More
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers. Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery Read More
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. Read MoreRead More
This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple’s new Mail Privacy feature, and Moz is acquired by iContact. This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to Read More
Google is reportedly planning an algorithm change targeting content that makes unverified or slanderous claims about other people. A New York Times (NYT) report states that Google is planning on changing its algorithm to demote websites that publish unverified or slanderous claims about other people. This change is said to Read More
A new report from LinkedIn lists the top 10 in-demand marketing skills in 2021. LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. Half of the top 10 jobs posted on the platform are in the digital or media space, [&Read More
Instagram CEO Adam Mosseri published an article explaining how algorithms rank content shown in peoples’ feeds. A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app. Mosseri goes over how content is ranked in the main feed, the Read More
Googlebot doesn’t recognize a difference between posts and pages, therefore they each have equal opportunity to rank in search results. Google doesn’t distinguish between blog posts and webpages when indexing and ranking content. A “post” can rank just as well as a “page.” This is stated by Google’Read More
Google is capable of forwarding ranking signals from one URL to another without a 301 redirect in place. Google’s John Mueller says, in some cases, it’s possible to forward ranking signals from an old URL to a new URL without a 301 redirect. This is mentioned during Mueller’s weekly Read More
As an SEO best practice, the above the fold area of a webpage should have at least some content which is unique to that page. This is recommended by Google’s John Mueller during the weekly SEO hangout recorded on June 4. A site owner named Jameson Sansone asks Mueller a Read More
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