Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads. Read MoreRead More
Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. Customers increasingly turn to Facebook as a discovery engine to find new products. Read MoreRead More
Brave Search, from the company behind the Brave web browser, is now available globally in a public beta. The new privacy-preserving search engine can be used on the mobile and desktop versions of the Brave browser, or on any other browser at search.brave.com. Read MoreRead More
Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools. Read MoreRead More
Shopify begins letting stores edit their robots.txt file, which allows greater control over a site’s SEO. Shopify stores are now able to edit their robots.txt file, which gives owners more control over how search engines crawl their site. Read MoreRead More
Facebook is launching a new set of tools to help group admins manage their communities more effectively. Admins of Facebook Groups can utilize new tools for managing their communities, moderating conversations, and learning a little more about their members. Facebook says there’s now over 70 million active admins and moderators Read More
LinkedIn reports a substantial rise in the amount of remote marketing jobs in the US. A new report from LinkedIn shows there’s a steady rise in the amount of remote jobs available for US-based marketers. In particular, remote roles for digital marketing specialists and copywriters grew in demand over Read More
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers. Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery Read More
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. Read MoreRead More
This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple’s new Mail Privacy feature, and Moz is acquired by iContact. This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to Read More