The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context. The team in charge of the operation will be led Read More
SiriusXM announced its largest multi-media national ad campaign ever which brings to life the vibrancy and spontaneity of SiriusXM programming, featuring superstar artists, creators, and stars from the worlds of entertainment, music, and sports, many of whom have shows, channels and popups on the SXM App. The campaign – “The Home Read More
Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and Read More
Spire Holdings announced today the launch of Spire+ – a full-service marketing and advertising division dedicated to providing the automotive industry with innovative strategies, inspiring content development, impactful design and unwavering customer service. Born of veteran NASCAR, IndyCar and grassroots motorsports executives, Spire+ boasts a marquee lineup of strategists, marketers, promoters, Read More
Loot Crate, one of the top pop culture subscription-based services, got an extra boost in paid search efforts thanks to a digital marketing startup. Thanks to Sprinkles Media, a startup established in 2021 by two marketing experts, Loot Crate saw some surprising return on investment in less than a month. A Read More
LINK Mobility and Adobe have collaborated on mobile messaging for over 15 years, notably with the supply of a messaging connector (formerly Netsize) integrated with Adobe Campaign. Today, LINK Mobility has reached a new milestone by developing a specific Omnichannel API, which allows Adobe Journey Optimizer – a new application natively built Read More
CommerceIQ, the algorithmic platform that helps consumer brands win in e-commerce, today announced a strategic API integration with Criteo’s Retail Media solution to expand its omnichannel advertising offering. CommerceIQ’s customers can now optimize their retailer search advertising across Criteo’s ecosystem of retailers and marketplaces. With 63% of online Read More
Pacific Software Publishing, Inc., an independent US-based software development company, announced the beta launch of DENREI, their all-new email-based social platform. DENREI leverages the power of email, as a privacy-protected medium, to solve many problems that exist with social media today regarding censorship and freedom of speech. Read MoreRead More
TransUnion unveiled today the launch of its TruAudience® solutions to provide a foundation of trust on which businesses build future-proofed identity and data capabilities. With insight into 98% of U.S. adults and more than 127 million homes, including 80 million connected homes, TruAudience delivers the scale, accuracy, speed, connectivity and trust that Read More
The next generation of AI- and ML-powered marketing is coming soon. Byonic.ai is the first-of-its-kind end-to-end platform for personalized lead insights, creative content, account intelligence, intent-based data, account-based marketing, and marketing automation. It allows data-driven teams to align their marketing, product, and customer success goals with revenue growth and Read More
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