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Advertising Revenue Platform Burt Intelligence Acquires AI Company Inventale

Advertising Revenue Platform Burt Intelligence Acquires AI Company Inventale

July 8, 2021

Burt Intelligence, a Software-as-a-Service platform empowering decision makers to analyze and share their advertising data and provide revenue forecasting insights for publishers and brands, today announced the completion of its acquisition of Inventale’s Forecasting Management System (IFMS), an artificial intelligence company offering industry-leading ad inventory forecasting analytics, data-driven yield Read More

Facebook Launches 4 New Ecommerce Features

Facebook Launches 4 New Ecommerce Features

June 23, 2021

Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. Customers increasingly turn to Facebook as a discovery engine to find new products. Read MoreRead More

Brave Search Engine Launches in Public Beta

Brave Search Engine Launches in Public Beta

June 22, 2021

Brave Search, from the company behind the Brave web browser, is now available globally in a public beta. The new privacy-preserving search engine can be used on the mobile and desktop versions of the Brave browser, or on any other browser at search.brave.com. Read MoreRead More

Shopify Sites Can Now Edit Their Robots.txt File

Shopify Sites Can Now Edit Their Robots.txt File

June 18, 2021

Shopify begins letting stores edit their robots.txt file, which allows greater control over a site’s SEO. Shopify stores are now able to edit their robots.txt file, which gives owners more control over how search engines crawl their site. Read MoreRead More

Facebook Has New Tools For Group Admins

Facebook Has New Tools For Group Admins

June 17, 2021

Facebook is launching a new set of tools to help group admins manage their communities more effectively. Admins of Facebook Groups can utilize new tools for managing their communities, moderating conversations, and learning a little more about their members. Facebook says there’s now over 70 million active admins and moderators Read More

LinkedIn Data Shows Rise of Remote Marketing Jobs in US

LinkedIn Data Shows Rise of Remote Marketing Jobs in US

June 16, 2021

LinkedIn reports a substantial rise in the amount of remote marketing jobs in the US. A new report from LinkedIn shows there’s a steady rise in the amount of remote jobs available for US-based marketers. In particular, remote roles for digital marketing specialists and copywriters grew in demand over Read More

Google Audience Expansion vs Optimized Targeting: The Difference Explained

Google Audience Expansion vs Optimized Targeting: The Difference Explained

June 15, 2021

Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers. Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery Read More

Google Bans Specific Verticals from YouTube Masthead

Google Bans Specific Verticals from YouTube Masthead

June 14, 2021

Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. Read MoreRead More

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