Sitecore, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions all designed to empower marketers to build and deploy standout digital customer Read More
Today, Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. This expansion is now globally available for all Zefr clients as part of Read More
Today, Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer Read More
Appier the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s Read More
Upland Software, Inc. a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in Upland Adestra’s data-driven analytics with the launch of Audiences. The new capabilities bring the power of ‘train of thought’ analytics to email marketers and email data analysts, enabling them to Read More
Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable, to enable audio publishers to securely deploy user identity technology and interoperate with leading identity systems and partners. As a result, Read More
Doceree, the world’s first global network of physician-only platforms for programmatic messaging, today announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively for healthcare publishers to improve HCP engagement, maximize monetization and improve return on ad spend (ROAS). Leveraging the proprietary technology ESPIYAN™, admanager, powered Read More
Movable Ink, the AI-powered personalized content platform, today announced its expanded partnership with Braze. Together, they’re introducing two powerful new integrations, Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging, designed to empower global marketing teams to deliver personalized, multichannel experiences with greater Read More
Resonate, the leader in predictive consumer intelligence, today announced the launch of its groundbreaking rAI-powered Audience Builder. This innovative tool represents a significant leap forward in consumer intelligence technology. By harnessing the power of AI, Resonate is enabling marketers and data analysts to make faster, smarter decisions about their target Read More
Dentsu, in partnership with Adobe, today announced Adobe GenStudio dentsu+, an innovative, generative AI-powered, integrated marketing ecosystem for brands. The culmination of a decade-long relationship, Adobe GenStudio dentsu+ combines Adobe’s new, leading Content Supply Chain solution suite, GenStudio, with the power of dentsu’s proprietary integrated services, technology and Read More
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