Phoenix-based advertising and marketing firm Colling Media uses Google’s recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can Read More
Maryland has approved the country’s first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor’s veto of the measure following a similar vote from the House of Delegates, The New Read More
Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments. Systems integrators and any business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical Read More
Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process. Currently the plan is to relaunch applications in early 2021, which allows for time to gather feedback about how the verification program should be handled going Read More
YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization It’s not the advertising itself that isn’t sitting well with creators, it’s YouTube’s decision not to pay non-monetized channels Read More
Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search. Read MoreRead More
Facebook AI Research (FAIR) today said it’s open-sourcing wav2letter@anywhere, a deep learning-based inference framework that achieves fast performance for online automatic speech recognition in cloud or embedded edge environments. Wav2letter@anywhere is based on neural net-based language models wav2letter and wav2letter++, which upon its Read More
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Read MoreRead More
Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. Read MoreRead More
LinkedIn is one of the leading professional social media platforms and has been becoming increasingly popular. The popularity is expected to grow and it is estimated that there will be 62.1 million LinkedIn users in the US, during 2020. The number is expected to grow even more in 2021, by 4.2% and reach 64.7 million. [&Read More
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