Users spent more on in-app purchases in YouTube than any other app in the first quarter of 2021. YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. New data from App Annie reveals that the first few months Read More
Nextech AR Solutions, a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon Read More
In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of Read More
In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi’s brand advertisers will have access to Anzu’s mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist’s inventory includes exclusive titles across a Read More
ALM’s ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. “Together, these design, editorial and advertising innovations greatly improve reader experience and provide Read More
Phoenix-based advertising and marketing firm Colling Media uses Google’s recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can Read More
Maryland has approved the country’s first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor’s veto of the measure following a similar vote from the House of Delegates, The New Read More
Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments. Systems integrators and any business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical Read More
Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process. Currently the plan is to relaunch applications in early 2021, which allows for time to gather feedback about how the verification program should be handled going Read More
YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization It’s not the advertising itself that isn’t sitting well with creators, it’s YouTube’s decision not to pay non-monetized channels Read More
© 2023, The Martech.info . All rights reserved