Freshworks Inc. announced that companies around the world have increased customer retention by using Freshworks conversational AI bots to automate communication with shoppers via WhatsApp, Instagram messaging, and Facebook Messenger. International companies such as MTN Cameroon in Africa, Body & Fit in Europe and The Giving Movement in Dubai have Read More
Madison Logic, the world’s leading digital account-based marketing (ABM) platform, has announced that it has received its 2023 Top U.S. Workplace award. The honor is entirely based on that. employee feedback through Top Workplaces, the nation’s leading employer recognition program. It demonstrates Madison Logic’s continued focus on Read More
Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channels, websites and ad technologies, announced that it has been commissioned by Brian Pasch, Author and Industry Leader in Automotive Marketing Strategy, Online Recognition of Education, Marketing Analytics and Digital Retail, as the 2023 AWA Award Winner in Read More
Gen3 Marketing, the world’s largest independent affiliate marketing agency, today announced the consolidation of all of its agencies under one brand, dubbed Gen3 Marketing. Through this merger, Gen3 Marketing will operate as a single agency with a primary focus on successfully executing affiliate partnerships and digital campaigns leveraging proprietary Read More
AppLovin, the leading growth platform for developers, has released its first-ever Creative Trends Report 2023, revealing the year’s best performance-driven mobile advertising trends. Data-driven reports help mobile app developers and marketers across industries drive more effective mobile advertising campaigns. AppLovin’s in-house creative agency, SparkLabs, has analyzed data from 52.3 billion Read More
Birdeye, the leading all-in-one digital customer experience and reputation platform, announced the launch of Birdeye Social, a social media software platform designed from the ground up to revolutionize the management of Social media for local businesses with multiple social media accounts. Birdeye Social simplifies social publishing and reputation tracking for Read More
ViewLift, a global leader in end-to-end streaming and OTT solutions, has announced significant changes in Europe as part of the company’s commitment to revolutionizing content consumption as well. such as engagement and retention of OTT viewers in the region. In line with ViewLift’s commitment to Europe, Rick Allen, Read More
PureCars, a leading provider of digital marketing services and technologies for car dealerships, today announced the official launch of its streaming audio advertising service through Spotify. As part of this strategic partnership, Spotify Ads is now available in PureCars’ product suite, making it easy for their customers across North America Read More
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced the availability of a guaranteed planned purchase. The program is integrated with the vendor directory and communication module. The Basis platform combines the execution of guaranteed programmatic campaigns with global media planning, Read More
Litmus, the leader in email marketing, unveils its new brand message and promise to email marketers worldwide: “Earn Every Volume™”. In a world where so many messages don’t arrive as expected, someone has to find a way to make sure those messages arrive and arrive completely intact. That’s Read More
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