MasterControl, a leading provider of quality management and manufacturing software solutions, today announced MasterControl Appoints Kelly Starman as Chief Marketing Officer(CMO). Starman brings to MasterControl over two decades of experience spearheading growth initiatives and leading high-performance teams. Her expertise spans multiple facets of marketing, including branding and advertising, product Read More
New AI tools supercharge marketers to work faster, and spark new ideas to build customer relationships BOSTON, July 11, 2024–(BUSINESS WIRE)–Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today introduced three additional features to Klaviyo AI: Flows AI, personalized campaigns and review sentiment AI. As brands furiously prepare Read More
The move strengthens Aprimo’s ability to deliver personalized omnichannel experiences through real-time asset decisioning and generative AI content creation, surface relevant assets to DAM users, and inform content strategies based on customer engagement insights. June 24, 2024 09:27 AM Eastern Daylight Time CHICAGO–(BUSINESS WIRE)–Aprimo, the leader in Digital Asset Management (Read More
Providing Interactive Communication With Subscribers, Including Real-Time Appointments and Network Updates ALPHARETTA, Ga., June 25, 2024 /PRNewswire/ — GOCare, a SaaS provider of digital experience software, is thrilled to announce that FiberFirst has gone live with their GOCare Messenger tool-set. This collaboration is revolutionizing digital customer engagement for FiberFirst subscribers, inclusive of real-time Read More
With the recession on consumers’ minds, bank and credit union executives may be scaling back their marketing investments. But instead, the opportunity to reap outstanding profits remains for those who are willing to pivot. Instead of doing less marketing, try new marketing tactics to build stronger connections with consumers during Read More
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