Marketing goals and objectives are the guidelines that drive everything you do in your strategy. Once you’ve figured out what goals you want to achieve, you can craft campaigns with the intention of hitting your targets.Read More
The digital ecosystem is undergoing a huge transformation with a lot of new tech coming at us at the same time. In this video we’ll look at how to navigate this transformation with 22 digital marketing strategies specifically planned for 2022 and beyond.Read More
Whether you’ve been tasked with crafting a Google AdWords campaign for your B2B client, or you’re looking into building out Facebook Ads to draw in new customers for a recently signed account, there’s a lot that goes into building a successful digital advertising campaign.Read More
For diversity and inclusion to thrive in content marketing, they need to be top of mind in every conversation – the ones brands have publicly and the ones they have internally. In our Mastering Content Marketing series, Michelle Ngome, founder of African-American Marketing Association, explains how to bake inclusivity into your Read More
Do you need help creating effective landing pages that will help increase your conversion rate? In this video, we will be going over the 6 ingredients you need for an effective landing page.Read More
The right set of PPC tools can give you an edge over your competitors. There are a lot of choices, so we’ve put together a list of five you might want to try to get started. This list includes tools to help you manage your PPC campaigns, optimize your Read More
Keyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing and YouTube.Read More
Creating and managing emails is one of the biggest responsibilities in any marketing strategy. On average, every $1 spent on an email marketing strategy can return up to $38! It can also take up more time than you might want. In this video we’ll explore tools to help you automate your Read More
WHAT IS ENVATO ELEMENTS? With a monthly or annual subscription to the Envato Elements library, you’ll have unlimited access to over a million digital creative assets to help take your projects to new heights. With items available across a wide range of categories – there’s a template solution for Read More
Learn how you can attract and convert more leads with our all-in-one marketing programs and websites, created and managed by Fasturtle’s team of digital marketing experts.Read More