Customer satisfaction and customer centricity have moved up on the agenda for most companies. It has become clear that a company should not produce to sell but to satisfy the needs of customers and potential customers. In order to measure, track and improve customer satisfaction, companies need to turn to Read More
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been a pretty effective strategy over the last decade, and many brands (and the agencies they work with) have nailed these practices down to a science. Rapid Read More
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are terminating contracts, dissatisfied with poor digital experiences. Read Read More
Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building a functional and flexible CX tech stack that’s right for your business can feel like a daunting task. Read MoreRead More
Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them. Read MoreRead More
Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, providing opportunities to excel, be competitive, and optimize your Read More
It’s no secret that integrated digital marketing is the most straightforward, cost-effective, and high-yield strategy to connect with clients and keep a law firm running. Larger firms often have significant resources they can call upon, but solo attorneys don’t have the same deep pockets and extensive staff. Still, Read More
The days of cold-calling, knocking on doors, and using traditional advertising are over. The average person spends at least 5 hours per day online. This simple fact is all the reason why you need digital marketing strategy. But, if that doesn’t click for you, keep reading. Read More Read More
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