Costco Taps GrowthLoop’s AI-Powered Marketing Engine for Retail Media Growth

Using the GrowthLoop Compound Marketing Engine to drive customized audience generation and activation, Costco Wholesale Corporation has selected GrowthLoop to expedite the growth of its retail media company. This partnership is designed to enhance member experiences, strengthen personalization, and deliver compounding growth across Costco’s marketing efforts.

The GrowthLoop platform allows marketers to build and activate audiences directly within the data cloud, enabling faster iteration, greater relevancy, and improved performance while maintaining the highest standards of privacy and governance. For Costco, this means a stronger ability to provide exceptional value to its members while operating more efficiently in the rapidly evolving retail media landscape.

Chris O’Neill, CEO of GrowthLoop, stated, “We are committed to helping Costco achieve its goal of providing exceptional customer experiences.” “Costco consistently innovates in retail media and marketing, and we are thrilled to be a part of their unrivaled dedication to its members.”

Through GrowthLoop, Costco gains a centralized system for its retail media operations, streamlining processes and offering advertisers improved opportunities to reach members with relevant and impactful messaging. The partnership empowers Costco to run personalized campaigns at scale, reducing campaign cycles from months to days and giving marketers the flexibility to securely optimize and iterate in real time.

The solution from GrowthLoop assists businesses in maximizing the potential of their cloud data to provide more effective marketing results. Its Compound Marketing Engine, powered by agentic AI, generates audience insights, designs customer journeys, activates campaigns across channels, and continuously analyzes results to drive performance optimization. Already trusted by enterprises including Google, Indeed, and Express, GrowthLoop is now supporting Costco as the retailer continues to innovate and grow its global retail media presence.

Costco, known for its membership-based warehouse model, operates hundreds of locations worldwide and is recognized for delivering quality merchandise at the lowest possible prices while maintaining exceptional efficiency and customer satisfaction.