Digital advertising opportunities are expanded through a partnership with Rockbot and TikTok

Rockbot, a leading digital out-of-home streaming media platform designed for brick-and-mortar environments, has announced an exciting new partnership with TikTok, the world’s most popular destination for short-form video. This partnership is an aspect of TikTok’s expanding Out of Phone campaign, which seeks to extend the platform’s creativity and cultural influence beyond mobile devices and into common locations where people socialize, travel, shop, and live.

As consumer behavior continues to evolve, attention is increasingly split between online and offline experiences. The partnership between Rockbot and TikTok represents a major shift in how businesses, creators, and advertisers can engage with audiences. By combining TikTok’s vibrant community-driven content with Rockbot’s extensive network of TV screens across high-traffic locations in the United States, audiences will now be able to enjoy TikTok videos in places like gyms, retail stores, restaurants, airports, and other venues. This integration transforms ordinary moments—whether working out, shopping, or dining—into entertaining, engaging, and discovery-rich experiences powered by TikTok.

Garrett Dodge, CEO of Rockbot, emphasized the impact of this collaboration, noting that it introduces an entirely new category of influencer and creator-driven media into physical retail and hospitality spaces. By delivering TikTok videos directly to public screens, venues now have a way to enhance their customer experience with the type of content people already love to consume on their phones. At the same time, this partnership offers businesses and advertisers a unique opportunity to connect with audiences through social video, enabling more authentic, culturally relevant, and impactful marketing campaigns.

Through Rockbot TV, curated and premium video content—including TikTok’s most engaging clips—will be streamed on ad-supported digital displays in venues nationwide. For brands, this provides a new advertising avenue that blends entertainment with promotion, allowing for contextually relevant campaigns right in front of engaged audiences. Rockbot Advertising further strengthens this ecosystem by giving marketers a dedicated platform to run targeted campaigns alongside TikTok content, ensuring precise audience reach in physical spaces.

This partnership also signals the rise of a new era in digital retail media innovation. By embedding TikTok content into real-world environments, brands can leverage creator-led storytelling to influence consumer behavior at the point of decision. Whether inspiring product discovery in retail aisles, sparking engagement during dwell times, or creating memorable experiences in travel and hospitality settings, Rockbot and TikTok together are unlocking a fresh, interactive toolkit for marketers. The result is a seamless blend of culture, entertainment, and advertising that redefines how consumers connect with brands in everyday life.