From Burnout to Branding: Raptive’s New Podcast Tackles Creator Challenges

Raptive, the world’s leading creator media company, has launched a new creator-focused podcast titled “Ctrl Alt Ask,” now available on YouTube and all major podcast platforms. The show is designed to tackle creators’ most pressing questions, offering real, practical advice through honest conversations with top experts and experienced industry voices. Episodes will be released biweekly, providing listeners with insights, strategies, and solutions for navigating the evolving creator economy.

The podcast is hosted by Stephanie Woodin, Raptive’s senior director of publicity and former publicity manager for original series at Netflix. Drawing on her background in entertainment and creator advocacy, Woodin leads discussions that focus on the challenges and opportunities creators face today. Episodes will explore themes such as how to prevent burnout, recover from traffic loss, and build sustainable, long-term brands in an increasingly competitive digital landscape.

Woodin stated, “We want Ctrl Alt Ask to be a place where creators feel encouraged and supported as they expand their platforms and go after big ideas.” “My career has shown me the power of impactful storytelling and the importance of elevating independent voices. This podcast is about combining those lessons to help creators navigate their journeys with confidence.”

Confirmed guests for upcoming episodes include Adam and Joanne Gallagher, founders of Inspired Taste; Addison LaBonte, founder of Organically Addison; Jess Coppom, founder of Make and Do Crew; and Nate Hake, founder of Travel Lemming. They will be joined by several of Raptive’s in-house experts specializing in creator marketing, growth, and strategy, with more creators and thought leaders scheduled to be announced soon. Produced by Lower Street, the podcast blends candid discussion with actionable takeaways for audiences at every stage of their creator journey.

According to Marc McCollum, chief growth officer at Raptive, “Ctrl Alt Ask is an extension of our mission to advocate for and empower creators and independent publishers.” “This podcast allows us to reach even more creators, helping them not only survive but thrive in the ever-changing digital ecosystem.”

Raptive continues to lead the way as a creator-first media company, combining the largest ad management platform with end-to-end support that enables creators to grow their audiences and monetize their passions. With over $3.6 billion already paid out to creators, Raptive ranks among the top 10 online media properties worldwide and remains the #1 partner in Food, Family, and Lifestyle, connecting creators with engaged communities and brands seeking authentic relationships.