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IAS Enhances Context Control for Advertisers and Publishers Globally
Integral Ad Science , a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements.
“We first launched Context Control to help our customers transform their targeting strategies, and it’s already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to customize their campaigns, while publishers need to drive greater monetization,” said Lisa Utzschneider, CEO, IAS. “With strong response from both buyers and sellers, we’ve continued to build on the success of Context Control, delivering even more value and technology that helps solve for the future growth of contextual targeting.”
