PulsePoint Expands Omnichannel Audience Solution with LinkedIn Integration for HCP Engagement
PulsePoint, a leading technology company specializing in real-time NPI-level data to advance health marketing, has announced the expansion of its Omnichannel Audience solution to now include LinkedIn. By joining the LinkedIn Marketing Partner Program, PulsePoint gives marketers the ability to activate its HCP audience segments directly on LinkedIn and synchronize these campaigns with orchestration, optimization, and measurement tools available across its broader ecosystem.
The Omnichannel Audience solution empowers healthcare brands to execute real-time, HCP-driven audience activation on LinkedIn, aligning with the platform’s prominence in the professional landscape. Research shows that 69% of HCPs engage with social networks daily, with LinkedIn standing out as the world’s largest professional platform, actively used by 52% of healthcare professionals.
Ezra Suveyke, Chief Technology Officer at PulsePoint, explained, “As health brands increasingly seek to reach HCPs within professional environments, LinkedIn was the clear next step. We’re especially excited to roll out this integration given the impressive outcomes from our beta programs.”
In a closed beta with CMI Media Group, engagement metrics such as impressions and clicks nearly doubled, while CPM and CPC declined by one-third compared to other HCP audience data providers. Will Royal, Associate Director of Paid Social at CMI Media Group, commented, “We are thrilled to partner with PulsePoint in their commitment to advancing HCP targeting across social media. PulsePoint’s solution offers scalability and efficiency on LinkedIn, while ensuring campaigns reach a highly engaged and relevant HCP audience.”
Beyond LinkedIn activation, PulsePoint also delivers NPI-level reporting, giving healthcare brands detailed insights into which HCPs are engaging with campaigns across social platforms. Marketers gain access to advanced drilldowns, providing visibility into audience behavior and attribution that is crucial for optimizing investments. Additionally, clients can integrate PulsePoint’s analytics platform, HCP365, for a deeper understanding of NPI-level performance across social, search, site, and email, creating a unified view of engagement.
This development represents the latest step in PulsePoint’s commitment to expanding omnichannel and social HCP engagement opportunities for healthcare marketers.
PulsePoint, a division of Internet Brands, is an award-winning health technology leader that leverages real-world data in real time to transform campaign performance and improve healthcare decision-making. Through its proprietary datasets and technology, the company delivers unmatched precision in targeting healthcare professionals and consumer audiences, driving exceptional results for its clients.
