Tags : ABM Platform

B2B Marketing Exchange West

The future of B2B marketing is ready to take shape, and we’re laying down the foundation for a brand-new era at B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget Read More

A New Approach To ABM For Event Marketing

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events? How do you apply Account-Based Marketing approaches to event marketing? Read MoreRead More

The State Of ABM 2022: Are You Leading Edge Or Getting Left Behind?

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams Read More