Bob, a founder member of Bold Marketing & Communications, uses big data and AI to provide customers an unfair competitive advantage. With B2B businesses, account-based marketing (ABM) is extremely popular, and for good reason. When implemented correctly, ABM is one of the best methods for increasing account income, boosting Read More
Enablix, the sales content enablement solution for revenue-facing teams, has enhanced its CRM integrations with the release of its new feature: Account-Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects Read More
Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements – including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting Read More
Intellimize, marketing’s most intelligent website conversion, and dynamic personalization platform, today unveiled many new capabilities to provide greater scale, speed, and agility for leaner marketing teams. As marketers are squeezed to deliver more performance, we’ve made it easier for them to do more with less. Our latest enhancements Read More
Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks’ breadth of capabilities to empower B2B sales teams – Read More
Together with B2B Marketing, Influ2 the Person-Based Advertising platform shares its Buying Group Marketing report outlining the future of Account-Based Marketing Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales Read More
Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2Read More
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA, and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment Read More
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of high-value accounts. Let’s discuss the relationship between account-based marketing and inbound marketing before we examine the extra advantages of this strategy and the specific strategies you can use in Read More
Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today the expansion of its targeting offering with Doceree ABMTM, account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision-makers based on accounts and intent. Doceree ABM Read More
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